Jade Thirlwall X BEAUTY BAY: The Eyeshadow Palette we're obsessed with

Jade Thirlwall X BEAUTY BAY: The Eyeshadow Palette we're obsessed with

Image from Beauty Bay

Last month, global pop icon Jade Thirlwall and cosmetics giant BEAUTY BAY announced a major collaboration. The Jade Thirlwall x BEAUTY BAY Colour Palette is here… and we’re in love! 🌙✨

Jade’s passion for crystals, spirituality and astrology shines through in this celestial themed eyeshadow palette. With a plethora of pigmented, blendable matte and shimmery shades, the palette has something for everyone regardless of your makeup vibe. The intense colours are ideal for those wanting to experiment with makeup and create looks that are out of this world.

Image from Beauty Bay

The gorgeous @maiseykendallx created a vibrant shimmery look influenced by the dreamy blue shades used on Jade above. Maisey used her Marilyn Hollywood Mirror to finesse this daring eye look; recreate it using the step by step guide below.


The gorg @maiseykendallx’s dreamy eyeshadow look using the #JadeXBeautyBay #eyeshadow palette @BEAUTYBAY @Jade Thirlwall #hollywoodmirror #muauk

♬ I'M THE QUEEN - Kali J

Tip: Apply your eye makeup first. Bright eyeshadows and glitters are major culprits when it comes to fallout – this is much easier to wipe away from a clear face.


Step by Step

  1. Prep the eye with your preferred eyeshadow base. Applying a base will increase the longevity of the shadow and provide an intense colour pay off.
  2. Blend Northern Star in to the crease using a fluffy brush in small circular motions and blend upwards in to a rounded shape.
  3. Use Celestrial to deepen the crease with a small blending brush then fade this out gently.
  4. Using a flat brush, press Moonlit into the centre of the lid.
  5. With a precision brush, take Northern Star and apply to the lower lash line.
  6. Use a black pencil eyeliner on your upper and lower waterline. Add lashes and mascara.  

After receiving her vanity mirror, Maisey said: “I’m actually in love with my Glamour Mirror! It has 3 different light settings, brightness control and you can charge your phone! Any makeup girlies out there this is a must have; changes the makeup game 👏”.